There are a lot of changes going on in my life right now. My financial planner has again insisted that I put my family home, which my grandparent's built over 85 years ago, and which my late-husband and I purchased from my dad when the kids were small, up for sale. I can't afford the upkeep on such an old home, I don't really need the space although it is not all that big ( 3 bed 2 bath), and I guess I should listen to my financial guy, but it is so very sad not to mention that it is the worst real estate market since the dawn of time. The house will list on November 11 and I am currently packing boxes of stuff since the real estate agents told me not to have any personal things out -- photos, paintings, etc. I am nearly paralyzed with sadness at the end of each day.
Add to that the fact that the printing/publishing industry ( my industry ) is dying. Thanks to electronic media, people are just not buying printed books... which means my clients are ordering less and less. I simply cannot make ends meet and keep two kids in college.... which is something I will not compromise on. My kids' education is the first and foremost important part of my life, even if I end up living in a box.
I have been looking for job opportunities and have been really surprised by the ageism out there in the corporate world. I am 49-years-old and almost everyone says if I don't find another job before I turn 50, I may as well give up ! I today talked to an old client who used to work for a very well-known retail kitchen store that actually started in Sonoma, and he said that a few years ago they laid off everyone over fifty from the corporate office to bring in, as he puts it, "self-important 35-year-olds." I am finding that everyone hiring thinks that if you don't tweet or twitter, you aren't "with it" enough for a job. What happened to knowing your customer ? Let's say you are a well known, very high-end kitchen store. Is someone going to come in to your store because they got a tweet from Kim Kardashian saying she bought a $1,000.00 espresso maker at your store ? Somehow I seriously doubt it. Who is shopping at your store is people who have always shopped there, who know the quality, and who have the money to pay for the items. This is not just the dot comers. It is also the older retired people who have saved their money, know the value of quality, and are willing to spend to get that quality and company name. Is today's bride going to register at a store that is known for quality, or is she going to go on a bridal registry web site and electronically register for her bridal wants and needs? It is the bride's mother ( probably my age or older ) who is going to insist that the bride actually go in to a few well-known, name brand stores and personally select things for their registry, because her friends, and grandma's friends who will all be invited to the wedding are not all that comfortable purchasing gifts over the Internet, and will want to go in to a store that they know and feel comfortable in, look at what the bride has chosen, and make a purchase with an actual human being. Customer service, baby, that's what it's still all about. Mom and grandma don't want to tweet and twitter. They don't want to go on face book to learn about their daughter's registry. They want to shop at a real store, talk to a real human, and walk out feeling happy with their purchase.
Bonus if they get to talk to someone their age ! WAKE UP CORPORATE AMERICA.
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